Who We Are?
Data-driven analysis, industry research, market reports, and thought leadership from APOAA to inform and empower Pakistan’s outdoor advertising community.
Leading the Future of OOH
Mian Muhammad
Rafique
Founder & Chairman of APOAA
"Building a secure & smart industry."
Mian Muhammad Naeem Taj
Outdoor advertising is far more than visible signage; it is an extensive operational ecosystem driving economic activity across Pakistan.
180°C Spend & High-tech 3D LED Networks
Viral Campaigns & 57% Digital Revenue
Our Priorities:
- Strengthen unity within the industry
- Develop standardized policies
- Encourage digital transformation
Mian Muhammad Sajid Shahzad
Outdoor advertising is not just about billboards; it is part of our cities’ identity and a vital driver of Pakistan’s economic and urban growth.
Bringing unity and consistent policy to the sector
Moving towards digital and high-tech urban solutions
Our Vision:
- Create a unified national platform
- Improve industry safety and compliance
- Advocate for structured government policy
Muhammad Aamir Siddiqui
Pakistan’s outdoor advertising sector continues to evolve rapidly, driven by creativity and technology.
Expanding digital billboards & smart OOH networks
Partnerships between advertisers & agencies
Strategic Focus:
- Strengthening national representation
- Promoting innovation in digital media
- Ethical business practices
Imran Jaffery
I am honored to become an Executive Member of APOAA. Over the past 33 years, I have witnessed our trade evolve from humble roadside business into a nationally recognized industry.
During my tenure as President of the Punjab Outdoor Advertising Association (2008–2013), I dedicated myself to elevating our business sector's prestige. While certain milestones remained out of reach then, they have now become a reality.
I am deeply inspired by the leadership of Mr. Mian Muhammad Rafiq. His success in securing DGTO, SECP and FPCCI registrations has laid a transformative foundation for us.
I am fully committed to supporting this vision, ensuring our trade achieves its rightful status and a prosperous future for all members.
Lt Col Shahid Hassan (Retd)
Tariq Mahmood
Executive Member
Sheikh Fahad
Executive Member
Jamshaid Niaz
Executive Member
Malik Nadeem Zaeem
Executive Member
Muhammad Younas
Executive Member
Mian Shoukat Ali
Executive Member
Fazal E Rabbi
Executive Member
Nadeem Chaudhry
Executive Member
Maaz ud Din
Executive Member
Irfan Khan
Executive Member
Adeela Noman
Executive Member
Nasir Shehzad
Executive Member
Abdul Baqi
Executive Member
Junaid Khan
Executive Member
While Out of Home (OOH) Associations existed in various cities across Pakistan, Mian Muhammad Rafique, C.E.O of Hafiz Brothers Media Solutions (Pvt.) Ltd, transformed a years-long dream into reality in 2026. By laying this foundation stone, he accomplished a monumental task for the OOH world, earning a place of permanent distinction on the platform. This vision brought together leading operators with a shared goal for a regulated, professional, and unified industry.
The association achieved its legal corporate status by registering with the Securities and Exchange Commission of Pakistan (SECP) under Section 42 of the Companies Act, ensuring a transparent and structured governance framework.
APOAA is formally licensed by the Directorate General of Trade Organisations (DGTO), Ministry of Commerce. This official and legal registration grants the association the required status to represent the OOH sector at a federal level.
As a registered member of the Federation of Pakistan Chambers of Commerce & Industry (FPCCI), APOAA collaborates with the apex body to advocate for the outdoor advertising industry within Pakistan’s supreme business forum.
The association established provincial chapters in Punjab, Sindh, KPK, and Balochistan, enabling region-specific representation and advocacy for members across the country.
With a growing membership nationwide, APOAA continues to champion the OOH industry following the vision of "One Voice One Vision". The association remains dedicated to providing equal business opportunities and bringing the industry to international standards.