Who We Are

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OOH regulations, Industry standards and more — or ask us directly.

Chairman's Message

Leading the Future of OOH

The Founder & Chairman of All Pakistan Outdoor Advertisers Association (APOAA) has attributed the official registration of the association with the DGTO to the collective hard work of all executive members.

He stated that it is a matter of great pride that this industry—valued at billions of rupees—ranks among the top tax-paying industries in government records.

"Insha'Allah, we will now move forward by taking all associations across Pakistan along with us to secure the rightful position for this industry."

Behind every billboard stands a powerful workforce:

  • Welders in high-risk zones
  • Fitters ensuring structural integrity
  • Designers creating visual identities
  • Professionals navigating regulations

Our Vision is Clear:
To modernize, digitalize, and standardize Pakistan’s outdoor advertising sector so that it can compete at international standards.

View Message PDF
Mian Muhammad Rafique

Mian Muhammad
Rafique

Founder & Chairman of APOAA

Direct Contact
0300-8461222
Email Address
chairman@apoaa.org
Corporate Web
hafizmedia.com

"Building a secure & smart industry."

Muhammad Aamir Siddiqui

Muhammad Aamir Siddiqui

Senior Vice Chairman

Message from the Senior Vice Chairman

Pakistan’s outdoor advertising sector continues to evolve rapidly, driven by creativity and technology.

INDUSTRY GROWTH
Expanding digital billboards & smart OOH networks
COLLABORATION
Partnerships between advertisers & agencies

Strategic Focus:

  • Strengthening national representation
  • Promoting innovation in digital media
  • Ethical business practices
VIEW MESSAGE PDF
Mian Muhammad Sajid Shahzad

Mian Muhammad Sajid Shahzad

Vice Chairman (North)

Message from the Vice Chairman

Outdoor advertising is not just about billboards; it is part of our cities’ identity and a vital driver of Pakistan’s economic and urban growth.

STANDARDIZATION
Bringing unity and consistent policy to the sector
MODERNIZATION
Moving towards digital and high-tech urban solutions

Our Vision:

  • Create a unified national platform
  • Improve industry safety and compliance
  • Advocate for structured government policy
VIEW MESSAGE PDF
Muhammad Javed

Muhammad Javed

Vice Chairman (South)

Message from the Vice Chairman



Strategic Focus:

    VIEW MESSAGE PDF

    Imran Jaffery

    Executive Member

    Imran Jaffery

    Sheikh Fahad

    Executive Member

    Sheikh Fahad

    Arfan Khawar Dar

    Executive Member

    Arfan Khawar Dar

    Mian Shoukat Ali

    Executive Member

    Mian Shoukat Ali

    Muhammad Younas

    Executive Member

    Nadeem Chaudhry

    Executive Member

    Shakil Ahmad

    Executive Member

    Nasir Shehzad

    Executive Member

    Musarrat Idrees

    Executive Member

    Musarrat Idrees

    Adeela Noman

    Executive Member

    Adeela Noman

    Lt Col Muhammad Shahid Hassan (Retd)

    Secretary General

    Lt Col Shahid Hassan (Retd)
    📞
    Phone
    03218449772
    ✉️
    Email
    secretary.general@apoaa.org
    Vision & Foundation APOAA Established – A Dream Realized

    While Out of Home (OOH) Associations existed in various cities across Pakistan, Mian Muhammad Rafique, CEO of Hafiz Brothers Media Solutions (Pvt.) Ltd, transformed a years-long dream into reality in 2026. By laying this foundation stone, he accomplished a monumental task for the OOH world, earning a place of permanent distinction on the platform. This vision brought together leading operators with a shared goal for a regulated, professional, and unified industry.

    SECP Registration Corporate Identity

    The association achieved its legal corporate status by registering with the Securities and Exchange Commission of Pakistan (SECP) under Section 42 of the Companies Act, ensuring a transparent and structured governance framework.

    DGTO Recognition Official Trade Body

    APOAA is formally licensed by the Directorate General of Trade Organisations (DGTO), Ministry of Commerce. This official and legal registration grants the association the required status to represent the OOH sector at a federal level.

    FPCCI Membership Apex Industrial Voice

    As a registered member of the Federation of Pakistan Chambers of Commerce & Industry (FPCCI), APOAA collaborates with the apex body to advocate for the outdoor advertising industry within Pakistan’s supreme business forum.

    Provincial Chapters Nationwide Expansion

    The association established provincial chapters in Punjab, Sindh, KPK, and Balochistan, enabling region-specific representation and advocacy for members across the country.

    Today 200+ Members, 35+ Cities

    With a growing membership nationwide, APOAA continues to champion the OOH industry following the vision of "One Voice One Vision". The association remains dedicated to providing equal business opportunities and bringing the industry to international standards.