Who We Are
Got questions? We have answers. Explore our FAQ on APOAA membership,
OOH regulations, Industry standards and more — or ask us directly.
Leading the Future of OOH
Mian Muhammad
Rafique
Founder & Chairman of APOAA
"Building a secure & smart industry."
An Operational Ecosystem Driving Growth
Mian Muhammad
Naeem Taj
Senior Vice-Chairman of APOAA
Corporate Association
Orange Marketing
Email Address
miannaeem29@gmail.comCorporate Web
orangemarketing.pk"Shaping policies & digital infrastructure."
Junaid Khan
Outdoor advertising is not just about billboards; it is part of our cities’ identity and a vital driver of Pakistan’s economic and urban growth.
Bringing unity and consistent policy to the sector
Moving towards digital and high-tech urban solutions
Our Vision:
- Create a unified national platform
- Improve industry safety and compliance
- Advocate for structured government policy
Muhammad Aamir Siddiqui
Pakistan’s outdoor advertising sector continues to evolve rapidly, driven by creativity and technology.
Expanding digital billboards & smart OOH networks
Partnerships between advertisers & agencies
Strategic Focus:
- Strengthening national representation
- Promoting innovation in digital media
- Ethical business practices
Mian Muqeem Naeem
Dedicated to driving excellence in Pakistan's Out-of-Home advertising industry through core innovation, standardization, and unified representation.
Campaign planning and comprehensive market insights
Driving digital transformation across outdoor networks
Core Alignment Focus:
- Industry advocacy & national policy development
- Building strategic partnerships nationwide
- Aligning local ecosystem with global benchmarks
Imran Jaffery
Outdoor advertising continues to be a driving force for economic progress, connecting brands with audiences across Pakistan safely and effectively.
Bringing unity and consistent policy to the sector
Moving towards digital and high-tech urban solutions
Our Focus:
- Promoting smart advertising networks
- Maintaining industry health and structural safety
- Advocating for unified regional frameworks
Mian Muhammad Sajid Shahzad
Outdoor advertising is not just about billboards; it is part of our cities’ identity and a vital driver of Pakistan’s economic and urban growth.
Bringing unity and consistent policy to the sector
Moving towards digital and high-tech urban solutions
Our Vision:
- Create a unified national platform
- Improve industry safety and compliance
- Advocate for structured government policy
Tariq Mahmood
Outdoor advertising ecosystem remains vital to local urban development, generating robust consumer reach through sustainable signage channels.
Bringing unity and consistent policy to the sector
Moving towards digital and high-tech urban solutions
Strategic Priorities:
- Strengthen transparent policy operations
- Encourage smart infrastructure adaptation
- Enhance local structural compliance standards
Sheikh Fahad
Executive Member
Arfan Khawar Dar
Executive Member
Malik Nadeem Zaeem
Executive Member
Mian Shoukat Ali
Executive Member
Muhammad Younas
Executive Member
Nadeem Chaudhry
Executive Member
Mian Fazal E Rabbi Sharif
Executive Member
Irfan Khan
Executive Member
Adeela Noman
Executive Member
Nasir Shehzad
Executive Member
Abdul Baqi
Executive Member
Lt Col Shahid Hassan (Retd)
Secretary General
While Out of Home (OOH) Associations existed in various cities across Pakistan, Mian Muhammad Rafique, CEO of Hafiz Brothers Media Solutions (Pvt.) Ltd, transformed a years-long dream into reality in 2026. By laying this foundation stone, he accomplished a monumental task for the OOH world, earning a place of permanent distinction on the platform. This vision brought together leading operators with a shared goal for a regulated, professional, and unified industry.
The association achieved its legal corporate status by registering with the Securities and Exchange Commission of Pakistan (SECP) under Section 42 of the Companies Act, ensuring a transparent and structured governance framework.
APOAA is formally licensed by the Directorate General of Trade Organisations (DGTO), Ministry of Commerce. This official and legal registration grants the association the required status to represent the OOH sector at a federal level.
As a registered member of the Federation of Pakistan Chambers of Commerce & Industry (FPCCI), APOAA collaborates with the apex body to advocate for the outdoor advertising industry within Pakistan’s supreme business forum.
The association established provincial chapters in Punjab, Sindh, KPK, and Balochistan, enabling region-specific representation and advocacy for members across the country.
With a growing membership nationwide, APOAA continues to champion the OOH industry following the vision of "One Voice One Vision". The association remains dedicated to providing equal business opportunities and bringing the industry to international standards.