Industry Research
Audience insights, market data, and sector-specific research that empowers informed business decisions.
Policy Updates
Timely regulatory analysis, government notifications, and compliance guidance for outdoor advertisers.
Professional Development
Certification opportunities, skill-building workshops, and training sessions led by industry experts.
Dispute Advisory
Dispute resolution support, grievance mechanisms, and advisory assistance for members facing challenges.
Chairman’s Message
Speaking of the rapidly growing Out-of-Home (OOH) advertising industry in Pakistan, it is a sector that has grown enormously over the past few years. It is estimated that the annual business volume is around Rs. 2,000,000,000 (2 billion), with 35–40 companies actively working in this field, alongside 8–9 multinational companies. Approximately 50,000 people are directly and indirectly connected to this industry.
As Pakistan moves towards a digital future, our methods are evolving. Traditional billboards and digital screens have become symbols of modern commerce. However, several issues require immediate attention:
"Our vision is to make Pakistan’s Out-of-Home advertising industry organized, documented, and responsible, so that it can contribute more effectively to the national economy."
In APOAA, we firmly believe that with mutual cooperation and collective efforts, these challenges can be overcome. If we move forward together with a single platform, we can build a safe, regulated, and prosperous industry.
Mian Muhammad
Rafique
Chairman
CNIC: 35201-7366248-5
NTN: 3355910-4
Mian Muhammad Naeem
Senior Vice-Chairman
Outdoor advertising is far more than visible signage; it is an extensive operational ecosystem driving economic activity across Pakistan.
$8B Spend & High-tech 3D LED Networks
Viral Campaigns & 57% Digital Revenue
Our Priorities:
- Strengthen unity within the industry
- Develop standardized policies & safe installations
- Encourage digital transformation
- Organize professional forums and conferences
Mohsin Pervaiz Siddiqi
Vice-Chairman
Industry Representation
Government bodies should involve national level association to ensure policies remain practical and industry friendly.
Smart digital billboards & Programmatic DOOH
OOHLYTICS & Independent Rating Bodies
Fair Competition
Regulations should ensure equal opportunities for small and medium advertising companies.
Muhammad Aamir Siddiqui
President
Pakistan’s outdoor advertising sector continues to evolve rapidly, driven by creativity, technology, and collaboration between media owners, advertisers, and regulatory bodies.
Expanding digital billboards & smart OOH networks across major cities
Stronger partnerships between advertisers, agencies & media owners
Strategic Focus:
- Strengthening national representation
- Promoting innovation in digital outdoor media
- Encouraging ethical business practices
- Supporting collaboration between government and industry
Bilal Ashfaq
Executive Member
Tariq Mahmood
Executive Member
Sheikh Fahad
Executive Member
Jamshaid Niaz
Executive Member
Fazal E Rabbi
Executive Member
Nadeem Chaudhry
Executive Member
Maaz ud Din
Executive Member
Irfan Khan
Executive Member
Adeela Noman
Executive Member
Nasir Shehzad
Executive Member
Abdul Baqi
Executive Member
Junaid Khan
Executive Member
APOAA was founded by leading outdoor advertising operators across Pakistan with a shared vision for a regulated, professional, and unified OOH industry.
The association achieved its legal corporate status by registering with the Securities and Exchange Commission of Pakistan (SECP) under Section 42 of the Companies Act, ensuring a transparent and structured governance framework.
APOAA is formally licensed by the Directorate General of Trade Organisations (DGTO), Ministry of Commerce. This recognition grants the association the official status required to represent the OOH sector at a federal level.
As a registered member of the Federation of Pakistan Chambers of Commerce & Industry (FPCCI), APOAA collaborates with the apex body to advocate for the outdoor advertising industry within Pakistan’s supreme business forum.
Established provincial chapters in Punjab, Sindh, KPK, and Balochistan, enabling region-specific representation and advocacy for members across the country.
With a growing membership across Pakistan, APOAA continues to champion the OOH industry through advocacy, education, and professional development programmes.